An investigaton into the relevance of guerrilla marketing to small and medium-sized enterprises - msc international marketing strategy benjamin bach - bachelor thesis. Kudryavtseva alena guerilla marketing: new concept in practice sport master case bachelor’s thesis business management/marketing december 2012. Bachelor thesis spring 2012 kristianstad university international business and economics program guerrilla marketing - and its effects on consumer behavior. The purpose of this thesis is firstly research into the promising area of guerrilla marketing is justified on a number of grounds as it appears that business. This project will try to investigate the relevance of guerrilla marketing for small and medium scale enterprises and how entrepreneurs can use this to their advantage.
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